ElectionMall the Gap

When we started ElectionMall almost ten years ago we knew there was going to be a seismic shift in how political campaigns were run.

No longer is Television the number one way to influence voters- its the Internet. And here's the bad news its just not good enough to have a website.

This graph shows the opportunity gap that exists right now for campaigns that use only traditional methods of advertising.


What this means is that 40% of a campagin budget should be spent on online efforts. The average campagins does not do this because they dont understand how to use the internet effectively and consultants who have the techincal skills for interpretation donot know how to actully implement or create any application that would actually be of some use to the Campagin.

That is why Sucessful online efforts start their own min software companies. If you dont have the money to do this who is there help?